Girl motorists enjoy the smell of success!

Certain smells conjure up all manner of images. Girlmotor.com absolutely stinks of the sweet smell of success. Your discerning nose can spot Girlmotor.com's cheap motor insurance quotes a mile off. They leave lesser motor insurers gagging on Girlmotor.com's almost sickly sweet vapour. Wishing they could create such a cheap motor insurance scent as Girlmotor.com create. Girlmotor.com you see smells of sugar and spice and all things nice. Nice and cheap motor insurance that is. Compared to the not so cheap motor insurance whiffs, coupled with strains of puppy dog tails that Girlmotor.com's so-called competitors reek of. Yuk. So if it's sweet smell of cheap motor insurance that awakes your motoring senses, then best give Girlmotor.com a bell today. And stock up on cheap motor insurance before it runs out.

One of Girlmotor.com's lovely smelling journo's chats scent with another girl motorist.

Being inside other peoples cars sometimes turns your stomach doesn't it girls?

I recall one ex-boyfriend of mine, and Steve will remain nameless, who often, according to him (although without witness), took his close friends Hali and Tosis out for a ride. Now there wasn't anything that a course of decapitation couldn't have cured - but opting for the less extreme dosage, instead I took it upon myself to use any excuse plausible (and those far from) to start showering him with presents for his car. But believe me, there's only so many times you can buy someone Magic Trees T as a gift before they take a little offence. The only non-prescription medication for things that smell a little suspect within a way-too-enclosed personal space.

The humble magic tree is an institution, with us, as it has been for eons. Arguably overstaying its welcome by some 20 years. Boasting upwards of 30 equally offensive colours and odours, each one slightly less memorable than the previous, the Magic Tree T will get you to your journeys end critically before you part company with last nights dinner.

But there's one aroma located wafting around your motor, for a short space of time immediately after purchase, which actually is rather pleasant. It's that indescribable, wholly un-createable new car smell. The very same one you find in the confines of, well, new cars as it happens. As yet unsullied by man, it's a physical impossibility to pin down exactly what ingredients are put into the mixing pot to concoct such an essence. A question unanswered until now that is girlfriends.

Sarah Harrop of the tell-it-like-it-is Aroma Company reckons she might have cracked it.

"Not quite" she concedes when put on the spot. "We were given a brief by Network Q to create a new-car smell, since it reckons that's the only difference between new and used cars" she waffles on.

That and about £10,000 on average sweetheart. Apparently after receiving the challenging brief from Vauxhall, she and her team hot-footed it over to an experienced (and unnamed) perfumer - who's task it was to identify the different aspects that smells comprise of.

So Girlmotor.com asked Miss Harrop exactly what, in her estimation, are the key ingredients that figure in the new car smell - the Holy Grail of motoring if you like.

"A combination of just about everything inside the car" she added inconclusively. "By that I mean plastics, carpets and polish - it's an extremely complex business" she defiantly quipped on spotting my look of disdain.

Hey, chill babe - no need to go off on one.

So, Sarah - what sort of timescale did it take you to actually isolate what you believed to be the core element? Was Girlmotor.com's next line of softly-softly enquiry?

"Well, as it happened - just a few short weeks" she chirped, chirpily. Right. But we're not wrong in thinking that you must have to have made more than the one scent, as surely a fully-loaded Signum is expected to smell rather different than say a paupers Corsa Merit? We blustered non-confrontationally?

"Er no. Network Q just asked us to come up with the one generic smell. Their intention was to use it in everything. The public match certain smells to certain things, so for instance, if we manufactured what you or I considered to be an upmarket aroma, and sprayed it into a cheaper model, then it wouldn't have made any sense to the nose" she continued. And confused the bejesus out of the clueless Vauxhall buyer into the bargain. So Sarah, did your client suggest you add anything to the scent to sway potential buyers, make them subconsciously want that car, but not quite know why? - "I'd be a millionaire by now if I'd put my finger on that!" she implored, (borrowing a phrase trotted out by any eager girl clutching an application to the Peter Stringfellow Young Ladies Finishing School close to her ample cleavage).

So Girlmotor.com put this to her. But don't some whiffs make you feel better about yourself than others? In her defence Sarah remarked; "Research has proven that some smells make people feel lighter and brighter, so we strive to avoid the heavier scents" just to make Girlmotor.com feel more blonde than normal. So, armed with this new-fangled car scent, just what do you hope to do with it?

"To be honest, we'd be more than happy if it creates positivity in the customers mind as they get into the car. Smell carries such a fine line between attraction or repulsion" Sarah duly noted. Reminding me of Steve once more. "The second you open the door the smell should hit you, and, seconds later create a bond between driver and prospective vehicle." Or make you wrench, as was my experience.

Before stuffing a few quid in her palm for taking the trouble Girlmotor.com asked whether or not this was the oddest request that the Aroma Company had ever received.

"God no - one of the most fun, but certainly not the craziest. That accolade went to those who've enquired about producing scents for the Space Shuttle, a school corridor, and a human sacrifice" she said without flinching. Er, hang on a mo Sarah. Rewind love. Did you say human sacrifice? "Yes. The National Theatre were preparing for a production of Oedipus at the time."

Right. So, did it..er..actually. Nevermind. Don't answer that. Girlmotor.com will stick with the thought of damp sports wear, baby sick and dog when imagining car odours. Thanks to Sarah anyway.

Regardless of what your motor honks of, Girlmotor.com will insure it for you. Cheaply. After all Girlmotor.com aren't going to stick their head into your cheaply insured motor, they've no interest other than giving you the cheapest motor insurance quote out there. Give them a call today.

Date - 15/09/2006