Women's car insurer barges its way to top.

First women car insurers, there was Mini. Then came the Mini Clubman. Followed by the Cooper. Then, as any women's car insurer will tell you, they took a break, made friends with a German and introduced us to Mini One. And Mini Cooper S, and Works, and possibly 'Woody'. And now women's car insurers across the country, low and behold, we welcome Mini BARge. Which, for the faint of mind, isn't an elongated Mini, stretch limousine Mini or, thank the good Lord, a Mini pick-up. Its just some gargantuan hulk of a floating vessel that's set to transport a dearth of Mini fans down the Thames during next weeks motor show. Or not. Probably just dropping anchor then and there. And you, as a women's car insurer could be on it! Well aren't you the lucky ones. The floating Mini barge is a buoyant hospitality area for those who pledge their motoring allegiance to our German cousin. Shake you Mini key fob in the face of a 'meeter and greeter' anywhere else women car insurers, and you'd probably receive a slap for your idiocy; do it on the gang-plank to the Mini barge, and you get in for free. Access all areas. VIP passes no less. But into where exactly? Draw your seats closer my women car insuring friends and I shall tell you more..

The barge covers a floor space of some 350 square metres, weighs in at 45 tonnes and took four months, and 4000 bolts to construct. It features 3 sundecks, four themed rooms and, including three bars, and a games den. To anyone who's ever worked in the field of advertising, you may note similarities with your former employers HQ. It's a play area for big kids is what it is. Complete with alcohol for those aspiring to adolescence. And it sounds a whole lotta fun to me. Word is, that it was built near Norwich , by craftsmen with large, industrial shaped hands; yet final engineering tweaks have taken place away from the Third World , at King George V docks. Last Sunday it was towed 2.5km by a couple of tugboats.

What I've failed to point out until now is that 'Barge' is spelt 'BARge'. You see what they're doing there? Putting the emphasis on the 'BAR' element? Clever marketing that. Someone who knows a thing or two about Mini's is Andy Hearn. And this is because he's what's called in his business as 'the boss'. Behind his back, the Mini UK General Manager goes by many differing monikers. This is what he thinks; "Mini is known for setting precedents at the Motor Show such as the stunt-driving antics at Birmingham in 2002 and 2004. We really wanted to push the boat out this year and make use of the natural setting while giving Mini owners some extra TLC. We look forward to welcoming everyone to the stand." It was at the tail end of June that Mini UK gave the postman 20,000 info-packs to deliver to those Mini owners who lived closest to the ExCel arena. That's the place where the Motor Show thing is taking place yeah yeah? To those Mini owners living in pleasanter postcodes, an email was forwarded inviting all and sundry to visit the Mini BARge. Begging really, in case the whole PR stunt went, well, natures floating aids up. If you get my drift? Tcchh, you're probably not even on the same wavelength are you? Still, whether you are or not, what will make you sit up and take note is our women's car insurance. If you've got a Mini and you do know what to do with it, then chances are you're already one of our women's car insuring clients. If you're not - shame on you. But it's never too late to change your women's car insurance beliefs!

Date - 15/09/2006